VWO Reviews everything you need to know.



There are a variety of tools available to assist businesses in enhancing the user experience of their websites when it comes to website optimization and conversion rate optimization (CRO).

One of the most popular of these tools is VWO, or Visual Website Optimizer.

In this in-depth review, we'll look at what VWO has to offer and whether it's a suitable fit for businesses trying to improve their websites and enhance conversions.

What is VWO?


VWO is a cloud-based tool that allows organizations to evaluate and optimize the user experience of their website. A/B testing, heatmaps, session recordings, and other tools and features are available on the platform. These tools may assist organizations in identifying sections of their website that are producing friction or confusion for visitors, as well as making data-driven decisions to improve the user experience.


Paras Chopra launched VWO in 2010, and it has since evolved to become one of the most popular CRO solutions on the market. The corporation is based in India, but it also has offices in the United States, the United Kingdom, and the Netherlands.

Features and Tools

VWO contains a number of features and tools to assist businesses in optimizing the user experience of their website. Let's look more closely at some of these qualities.

A/B Testing

VWO's A/B testing capabilities are one of its most important features. A/B testing allows Businesses to compare the performance of two or more versions of a webpage in terms of conversions, clicks, or other metrics. VWO's A/B testing tool is simple to use and allows organizations to build up tests quickly and efficiently, with no coding or technical experience required.


Users just need to build a version of their original homepage and define a goal for the test, such as boosting clicks on a call-to-action button, to set up an A/B test in VWO. The traffic will then be split at random between the original page and the variant, and user behavior will be tracked to determine which version performs better.

VWO's A/B testing tool contains a variety of statistical statistics and insights that may assist businesses in interpreting their test results and making educated decisions regarding the design and user experience of their website. VWO, for example, assigns a confidence level to each test, allowing firms to be certain that their results are statistically significant.




VWO's heatmaps are another valuable tool. Heatmaps are visual depictions of how people interact with your website, revealing which portions of the page are most frequently clicked on and which are ignored. This may be a useful tool for identifying sections of your website that are causing visitors confusion or annoyance and making data-driven decisions to improve the user experience.


Businesses may utilize VWO's heatmaps to identify where visitors are clicking, how far down the page they scroll, and which areas are attracting the most attention. This data may be used to increase the display of critical content, optimize the positioning of calls to action, and more.


Session Recordings

  • VWO also comes with a session recording facility, allowing organizations to record and playback user sessions on their website. This tool gives useful information about how people interact with the website and where they may be having problems.


  • Experience recordings enable organizations to see a video of a user's experience on their website, revealing how they interact with the website, where they click, and where they may be having problems. This may assist organizations in identifying sections of their website that may be causing users annoyance or confusion and making data-driven decisions to improve the user experience.

Surveys and On-Page Surveys


  • VWO also contains a number of survey tools that allow businesses to collect customer feedback on their website's design, user experience, and other aspects. Surveys may be an extremely useful tool for learning about how people perceive the website and what improvements they would like to see.


  • Businesses may use VWO's survey tools to generate bespoke surveys and distribute them to specified pages on their website.
  •  The surveys can be triggered by user activity, such as when a user spends a given length of time on a website or clicks on a specific element. This enables organizations to collect customer input at the appropriate moment and make data-driven decisions to improve the user experience.




VWO offers a variety of pricing plans suitable for businesses of all sizes. The plans are billed per visitor to your website and contain a variety of features and capabilities.

The Growth package starts at $286 per month and includes A/B testing, heatmaps, and session recordings, while the more advanced plans include surveys, on-page surveys, and other features.


VWO also provides a free trial, allowing businesses to test the platform and see if it is a suitable fit for their needs. The free trial gives access to the majority of VWO's capabilities, with restrictions on the number of visits and tests that may be done.

Pros and Cons

So, is VWO a suitable option for companies trying to improve their websites and boost conversions? Let's take a deeper look at the platform's advantages and disadvantages.




1.     User-friendly and accessible: VWO is meant to be user-friendly and accessible, with a variety of tools and features that are simple to use and do not require technical expertise.


2.     Comprehensive: VWO contains a variety of tools and features to assist businesses in optimizing the user experience of their website, ranging from A/B testing and heatmaps to session records and surveys.


3.     Versatile: VWO is adaptable and customizable, allowing businesses to create tests and surveys that are tailored to their specific needs and goals.


4.     Affordable price: VWO's pricing is reasonable and competitive, with plans to fit businesses of all sizes and budgets.


5.     Customer assistance: VWO provides outstanding customer service as well as a variety of resources and tools to assist businesses in making the most of the platform.




1.     Limited integrations: While VWO is interoperable with a variety of major platforms and technologies, it may not be appropriate for enterprises that have highly customized or sophisticated tech stacks.


2.     Reporting choices are restricted. While VWO delivers a variety of statistical reports and insights, some firms may find the reporting options inadequate or insufficient.


3.     Session recording limits: VWO's session recording tool has various limitations, such as the inability to capture user keystrokes or inputs, which may limit its utility in particular instances.

4.     Limited customization: While VWO is very configurable, there may be certain design and customization constraints.


Overall, VWO is a reliable and flexible CRO solution that may assist firms in improving the user experience of their website and increasing conversions. VWO is an excellent alternative for businesses trying to optimize their website and enhance their bottom line since it offers a variety of features and tools as well as a price structure that is suitable for businesses of all sizes. While the platform has significant restrictions and downsides, the benefits exceed the cons, making VWO an excellent alternative for organizations wishing to improve the performance and user experience of their website.


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