How to A/B Split Test Forms to Increase Conversions?



As a website owner, you want your WordPress forms to be as effective as possible. After all, these forms are frequently the primary mechanism by which visitors to your website may connect with you and provide useful comments or information.

A/B split testing is the best way to guarantee that your forms are operating optimally.

A/B split testing compares two distinct versions of the same form or webpage to see which performs better.

You may assess which version is more effective at reaching your goals by randomly separating your website visitors into two groups and showing each group a different version of your form. 

This can assist you in identifying areas for improvement and making data-driven decisions to maximize conversions.


In this article, we'll go over the fundamentals of A/B split testing for WordPress forms and show you

how to run your own tests step by step.

Why Should You Perform A/B Split Testing on WordPress Forms?

A/B split testing is an effective method for optimizing the performance of your WordPress forms.

Here are some of the advantages of running A/B tests:

1. Increase conversion rates:

You may boost the number of visitors who perform the required action, such as filling out a contact form or subscribing to your newsletter, by identifying the most successful version of your form.

2. Improve your user experience:

A/B split testing can assist you in identifying portions of your form that users may find unclear or challenging. You may build a more user-friendly experience that encourages visitors to interact with your site by making updates based on user feedback.

3. Lower bounce rates:

Visitors that leave your site without taking any action have a high bounce rate. You can lower bounce rates and encourage users to stay on your site longer by improving your forms.

4. Boost your SEO:

By boosting the time visitors spend on your site and decreasing your bounce rate, A/B split testing can also help you enhance your search engine results.

How to Run A/B Split Testing on WordPress Forms

Now that you understand the advantages of A/B split testing, let's look at how you may run your own tests.

Step 1: Define Your goals.

It is critical to outline your goals before beginning your A/B split test.

What do you want site visitors to do when they arrive? Do you want them to fill out a contact form, sign up for your newsletter, or buy something? After you've specified your objectives, you may develop a hypothesis for your A/B test.

You might speculate, for example, that changing the color of your form button will boost the number of people who fill out the form.

Step 2: Select a Testing Platform

There are several free and commercial A/B testing solutions available. OptinMonster is one of the simplest and most popular choices for WordPress users.

This application makes it simple to develop and perform A/B tests on your WordPress forms.

Step 3: Construct Your Variations

You'll then need to make your own versions.

Making changes to your initial form to make a second version is what this entails. Change the color of your form button, the arrangement of your form fields, or the text on your form button, for example.

Make sure your variations are distinct enough to be meaningful, but not so distinct that they cannot be compared.

Step 4: Construct Your Test

You'll need to set up your test in Google Optimize after you've produced your variations.This entails starting a new experiment and deciding which pages on your site should be tested. You'll also need to specify how many visitors will view each option.

Step 5: Run Your Test

It's time to run your test now that you've set it up.

1.Google Optimize will automatically divide your visitors into two groups and display a separate version of your form for each group.Make sure your test runs long enough to get statistically meaningful data. This could take many days or weeks, depending on how much traffic your site receives.

2.OptinMonster is jam-packed with features that make it a must-have tool for any company looking to expand its email list.
OptinMonster's A/B testing feature allows you to test different versions of your forms to see which one performs better.

Step 6: Analyze Your results.

When you've collected enough data, it's time to assess your findings.

OptinMonster generates thorough reports that demonstrate which variation outperformed the others and by how much.

Make data-driven decisions on how to enhance your form and increase conversions with this information.

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Step 7: Put Your Changes Into Action

Finally, it's time to put your modifications into action.Based on the results of your A/B test, make the necessary adjustments to your form and watch your conversions to see if the changes had a good impact.


A/B split testing is an effective method for optimizing the performance of your WordPress forms.You can optimize your forms and increase conversions by making data-driven decisions based on the outcomes of your experiments.Follow the instructions in this article to run your own A/B split tests and begin seeing results on your website right away.

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